Social Media 101: Tactics and Tips to Develop Your Business Online
- ISBN13: 9780470563410
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
100 ways to tap into social media for a more profitable businessIn Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media.You’ll learn how to cultivate profitable online rela
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Review by Robin N. Uncapher for Social Media 101: Tactics and Tips to Develop Your Business Online
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Will books be replaced by blogs? Social Media 101 is a blog in book form. While there’s some good information here, the book lacks narrative, mixes cliches with some worthwhile tools and serves up a lot of scattered information.
The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone’s head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with “Above all else people,” gives us a few cliches and then moves on to “People like to be engaged.” As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google’s smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay’d this (probably because the topic “Social Media” is such a draw) is pretty sad.
I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers’ need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won’t cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
June 6th, 2010 at 1:34 pm
Review by Sacramento Book Review for Social Media 101: Tactics and Tips to Develop Your Business Online
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Chris Brogan is a social media genius, but unfortunately, the book is not. In fact, it seems to be nothing more than a collection of scratching-the-surface blog posts (not even the best ones, as far as I can tell) with no rhyme or reason as to why they’re included in the book. Along these same lines, there’s little, if any, logic to the organization of the book. Had Brogan presented a better framework or context into which to organize the posts, it probably would have been much easier to get some value out of them. Another problem in reading this book is that Brogan often refers to other Web sites, and while it’s easy to click over to those while reading online, it’s a disruption to do so when trying to read a book.
Those who want to give it a try, though, will find parts and pieces of Brogan’s social media values and beliefs on things like building relationships, branding, and strong communication.
Overall, this is a book that sure takes a lot of pages here to say very little. Stick with the blog, or if your curiosity kills you, consider finding the free version of this piece at the author’s Web site.
Reviewed by Allena Tapia
June 6th, 2010 at 1:36 pm
Review by Fernando Colosimo for Social Media 101: Tactics and Tips to Develop Your Business Online
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I am a fan of chris brogan blog. He knows a lot about social media. I am a top producer in south america and I am begining to build my personal brand using social media. This book has the best articles of chris`s blog with a lot how to for people like me who want to introduce in the social media arena but it is a little desorganized and I would expect a little more than I read in his blog. Anyway i recomend it because it will become the first book to read for everybody who want to introduce in the social media
June 6th, 2010 at 1:48 pm
Review by Courtney Engle for Social Media 101: Tactics and Tips to Develop Your Business Online
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Social Media involves a set of tools that allows us to build relationships online. As marketing shifts from being subjected to broadcast methods, such as just print or television ads to an interactive approach is challenging small business owners through large corporations. Word of mouth and referral based business is key to finding new clients or customers and retaining their business. Building a community online can be a complicated task. Where should a business start? Do we need a website or blog, should we be on Facebook or LinkedIn? What other types of content can we create and publish? And how do we systematize all this to still conduct our business?
In “Social Media 101″, Chris Brogan highlights the various channels online that businesses need to extend their presence into, while maintaining a good website that functions like home base. Beyond implementing tools, Chris shares valuable insight into the actual relationship building activities.
Whether you are building a corporate brand, or furthering your personal brand as it relates to your own business or companies you contract with, it is important to go beyond just showing up or operating in broadcast only mode. It now matters to authentically connect and offer value to others.
June 6th, 2010 at 2:08 pm
Review by Michelle Dunn for Social Media 101: Tactics and Tips to Develop Your Business Online
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I have been reading many books on social media and have found this little book by Chris Brogan to be so helpful! Many of us don’t look at yahoo groups, blogs and “old” online marketing avenues as social media, but they are. Chris shares great tips on expanding your social media presence and not being bland. Learn how you can participate, offer something of value and drive traffic to your social media in the form of your blog, website or articles with the tips in his book.
I took notes and already have done some of the things he suggests, such as adding the “subscribe by email” feature to my blog, which he says boosted his subscriptions by at least 50%! Some other practices are looking at headlines from magazines and changing them to reflect your company or topic and having an eye catching headline.
I agree with Chris that social media is driven by the people who participate and I want to participate but with some substance. That is the only way to get concrete results.
June 6th, 2010 at 2:31 pm