Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
- ISBN13: 9780470499313
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how t
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(out of 107 reviews)
List Price: $ 24.95
Price: $ 12.74
Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today
- ISBN13: 9780910627658
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today’s internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only
Rating: 
(out of 10 reviews)
List Price: $ 21.95
Price: $ 8.98
Review by Bhavana Musuluri for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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I’m stealing one of the often used words in the book to define the book itself – remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn’t require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.
Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons – who doesn’t enjoy a chuckle every few pages?
Absolute bang for your buck and once you pick up the book, you will finish it!
June 4th, 2010 at 7:14 am
Review by Neil Davidson for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It’s aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change – indeed, have already started to change in disconcerting ways – and who don’t know what to do.
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) “ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”
“Inbound marketing” is clearly – and explicitly – inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it’s also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they’re doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.
This is no dry textbook. It’s full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It’s well written, and there are cartoons too.
Inbound marketing – get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They’ll love you for it.
June 4th, 2010 at 7:39 am
Review by E. Loessi for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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The question that first grabbed me in this book was ‘Who moved my customers”.
The authors have hit the nail on the head and throughout the rest of the book proceed to tell us how to go out and find those customers again on the Internet. Like many of the best business books this book is really a reference source you can pick chapters at random and gain new insights on blogging, search, marketing and lead nurturing. It is clear that inbound marketing is changing the playing field and this book is the players manual for how to compete.
Ed Loessi
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June 4th, 2010 at 8:31 am
Review by Erika S. Lehman for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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This is an ideal read for anyone seeking a successful marketing strategy without breaking the bank. Halligan and Shah waste no time in establishing their point: consumer behavior has changed, and marketers needs to catch up. At the turn of the century, reaching out and educating consumers was easily accomplished via outbound marketing techniques including: telemarketing, television, radio, print advertising, direct mail, trade shows, and even email blasts. These techniques have become less and less effective in recent years; not because they have weakened, but because people have become better at tuning them out and blocking numerous forms of outbound marketing. Rather than relying on an outbound campaign to inform them of a product or service, people turn to the internet for answers, utilizing Google, blogs, and social media to outfit them with enough information to make an informed decision. Therefore, Inbound Marketing stresses that for a company to successfully market their products and services, they must adjust their strategy to cater to their online consumer, and implement inbound marketing into their overall marketing strategy.
In Sixteen chapters, Halligan and Shah outfit their readers with a successful marketing strategy by addressing and conquering the changing state of marketing in four distinct parts: An overview of what inbound marketing is and how it works, strategies to getting found online, strategies to converting prospects into leads and leads into customers, and suggestions for staying ahead of the curve (and your competition). In addition to educating readers on the importance of inbound marketing and teaching them how to getting started, Inbound Marketing is full of concrete examples of how companies have utilized inbound marketing to successfully grow their business. Likewise, the book has been endorsed by prominent social media gurus such as Guy Kawasaki and Seth Godin, and is recommended by eCoast and numerous other Hubspot certified partners.
Inbound Marketing is an ideal read for anyone looking to grow their business by generating leads and converting these leads into customers. Readers will gain valuable insight on the dynamic state of marketing, a comprehensive understanding of how to optimize their site to get found by prospects, a solid method of converting prospects into leads and leads into customers, and credible recommendations to utilize when moving forward. The process is comprehensive, thorough, and has produced remarkable results; but like all marketing strategies, it is just a strategy, and will only produce results if implemented properly. The reader must be willing to trust the plan outlined by Halligan and Shah, and stick to it in order to get results. Inbound Marketing offers readers the tips, tricks, and training needed to hit a home run, but only if they’re willing to step up to the plate.
June 4th, 2010 at 8:58 am
Review by D. Nielsen for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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In 1999 a wise group of internet visionaries nailed 95 theses on the virtual front door of the internet. They called their movement the Cluetrain Manifesto (do a Google search) and here are their first 10 theses:
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
5. People recognize each other as such from the sound of this voice.
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
7. Hyperlinks subvert hierarchy.
8. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way.
9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
The Cluetrain Manifesto accurately predicted the societal and market changes we’re now seeing with the power of Facebook fan pages, blogging, Twitter and the millions of pages of discussion boards and blog comments powerfully indexed and available via Google and others. When we are interested in a product or service, we search, post, tweet, or blog about potential options and we rely on other humans – not the stale flat voice of corporate marketing – to guide us to the best one.
“Inbound Marketing” is the best guide I’ve seen for how your organization can tell their story with a human voice and how to spread that story using the full power of the internet. Brian and Dharmesh simplify the concepts of blogging, search engine optimization, and the social media tools that can connect your company with people who are interested in what you offer.
June 4th, 2010 at 9:08 am
Review by G. Ochs for Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today
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Rene’ Richards’ compendium of online marketing triumphs provides a look into the factors that led to successes for companies from major players, like Google, to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture.
I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards’ book for anyone contemplating an entry to the online world of commerce, whether they’re looking to sell services, products or information. Great read!
June 4th, 2010 at 9:38 am
Review by Ann M. Bowers for Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today
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Online Marketing Success Stories: Insider Secrets from the Experts Who are Making Millions on the Internet Today by Rene V. Richards, published by Atlantic Publishing Group, Inc.
Rating: 5 stars out of five.
Rene V. Richards is an accountant and financial services advisor, as well as writer of investment articles. In Online Marketing Success Stories she describes a large variety of successful, online marketing campaigns, including strategies, styles, and secrets, of the great ones, such as Google and Microsoft, and smaller, but also successful, marketers.
Covered in 260 pages are how to successfully develop a website and create visibility for it on Internet search engines. She discusses how to get buyers to visit your site, purchase your products, up sell products, and dangers to avoid. Case studies of Corey Rudl, Robert Imbriale, Jay Conrad Levinson, Dr. Joe Vitale, Dr. Ken Evoy, Allan Gardyne, and Phil Wiley are included. So are Yanik Silver, Declan Dunn, eBay, and Amazon. If you ever wanted a wealth of information about search engine optimization (SEO), e-zines, META tags, branding, ad words, and pay-per-click, this book is for you!
This book is user-friendly and comprehensive, pulling into one resource a multitude of successful, Internet marketing strategies and tips, based on the successful careers of some the most famous Internet marketers.
June 4th, 2010 at 9:44 am
Review by K. Steinbarger for Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today
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This book mixes useful online information with engaging presentation to produce an effective, tried and true, how to book. Interesting and candid case studies of winning online businesses illustrate the journey from idea to success in layman’s terms. The reader is invited to check out a wealth of website information online for the businesses profiled.
After four types of online businesses are described with accompanying personal stories, the author summarizes the advice, secrets, and tips for online marketing success. This is an excellent beginners’ book, as it assists the future entrepreneur in solidifying business ideas, and gives direction for those who don’t know where to start.
June 4th, 2010 at 10:05 am
Review by Midwest Book Review for Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today
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E-commerce is expected to increase by 500 percent through 2010, so any business anticipating success must have more than a retail brick n mortar presence: that’s the message of a title which gathers over sixty true stories from those who have evolved successful businesses on the internet today. Learn from the culmination of hundreds of tips, which here represent the best, most successful advice. There are many books covering Internet strategies – but few packed with real-world success stories, as this provides.
Diane C. Donovan
California Bookwatch
June 4th, 2010 at 10:31 am
Review by Compay for Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today
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Let me preface this review by pointing out that six of the seven reviewers that gave this book five stars have something in common: They only review books from Atlantic Publishing, and each reviewer rates the exact same books five stars each. Take that for what it’s worth, now on to my review.
If you’re in the market for a book that will inspire you as a business owner, then this is what you’re looking for. But if you’re expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.
There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.
The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990’s to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren’t particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.
At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don’t involve techniques that someone can replicate. Rather than try to absorb dozens of different ideas from dozens of site owners, it seems more practical to purchase a book where a single author offers techniques that worked for his or her own clients. The stories in this book make for interesting reading, but ultimately they won’t offer sound techniques for online marketing in this day and age.
June 4th, 2010 at 10:57 am