Having a good landing page design may be the difference between a sale made and a lost sale. If you have a distracting web site design, your visitor will just become overwhelmed and leave without clicking your affiliate link and making a purchase. You need to find the right balance between beauty and effectiveness.
An excellent landing page design must be trouble-free to navigate through. If your visitor can’t navigate through your web site, they are going to be stuck on that one page. While that single page may be the page you would like them to read to convert them into buyers, it just might not be enough for them. You need to make available a navigation menu where they can find an FAQ page, a Contact Page, a Testimonials Page, an Articles Page and your Home Page link. Ideally it would be best to include your affiliate link in the menu as well.
A pattern that I see lately is that individuals are turning to blogs in an effort to presell the visitors. I sincerely detest this and the reason being that a person visits a blog to just read blog posts. These are people normally looking for free stuff. The home page of these blogs typically are simply made up of the most recent blog posts. So there isn’t any warming up or pre-selling of the visitor on there. Ideally, you would like your home page to be a powerful focal point where the reader’s attention is caught right away. Therefore, in your home page, you need to have the presell copy where you will warm up the reader to the product you happen to be marketing.
Note, I said presell and not sell. A good affiliate will warm up the visitors so that they become inquisitive and want to find out more of the product you happen to be marketing. I’ve noticed that lots of people go about the wrong route to preselling the visitors and do a hard sell and tell them that this is what they need to solve their difficulty. Yes, it looks like that is the best manner to go about warming up a visitor. However, the best way is to relate to the reader. If you can connect to the visitor in your landing page design, you will secure their trust significantly better than straight selling.
As you can see, an excellent affiliate web page should relate to the visitor and warm them up to the product you are pitching. Once you do this, then they’ll more likely click your affiliate link, read the product owner’s page and purchase the product.
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